Bloomberg and St. Aubin: China's Expanding iPhone Bans Could Spell Adversity for Apple

"Carpe Clichés! This Time Really Was Different"

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In a span of two days, Apple Inc. has seen roughly $200 billion (about the size of the whole of McDonald's Corp.) of its market value wiped out. And it looks like the blame rests with China, which announced plans to expand a ban on the use of iPhones to government-backed agencies and state companies. Several agencies have begun instructing staff not to bring their iPhones to work, the Wall Street Journal reported, which Bloomberg then confirmed. What's more, Beijing plans to extend that restriction far more broadly to other state-owned enterprises and other government-controlled organizations.

If authorities follow through, such a ban risks eroding Apple's position in a market that yields about a fifth of its revenue, and from where it makes the majority of the world's iPhones through sprawling factories that employ hundreds of thousands of people. Apple, after all, considers China its biggest foreign market and global production base.


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